As you gain experience with your Web site, you can continue to integrate it with your business, taking advantage of its unparalleled reach and high level of interaction to increase your competitive edge. Establishing and maintaining a Web site can represent a significant investment. To realize maximum return on that investment, you'll need to plan your site carefully, design it to take full advantage of the Web's unique capabilities, market it effectively and refine it continually. This requires expertise in a variety of areas, many of which are new to your organization.

Why One Needs a Web Site?

The Web presents a variety of ways to increase revenue:

	Enhance brand awareness. Because of its multimedia capability, the Web can help you increase brand awareness through richer and more engaging brand identity.
	Enhance product awareness. Increase the awareness of your product among target audience.
	Boost lead generation. Take advantage of the interactive nature of the Web to capture leads.
	Speed lead response. Because you get leads immediately, you can respond faster, while the customer is still "hot."
	Reach new customers. Because of its worldwide reach, the Web help you reach new customers who may not be available through other media.
	Add a new sales channel. Add online sales that are incremental to those of your traditional off-line channels such as retail and direct mail.
	Increase sales through existing channels. In addition to providing a new sales channel, the Web can also boost sales through your existing channels by increasing product and brand awareness.
	Improved customer service and support. The Web presents opportunities to increase revenue indirectly through enhance customer service and support.

Planning and building a Web site requires expertise in a wide variety of new areas, including Web technologies, the unique aspects of the Web as a medium and the cyber world resources available such as Web search engines and Web advertising to help you generate traffic to your site. To get the Web quickly, without sacrificing the effectiveness or quality of your Web site, you may want to seek assistance from outside organizations that specialize in Web planning, deployment, and refinement.

Web technology makes possible exciting new business models for marketing, communication, commerce, publishing, advertising, client/server applications, telephony, business process optimization, entertainment, and eventually broadcasting. With a Web site, an organization can reach a worldwide audience of literally millions of people quickly and effectively. Because the Web is interactive, it can custom-tailor the information and its delivers to each person for maximum impact. That's why organizations and individuals are implementing Web sites at an astonishing rate.